What we buy
Baby Alliance markets its juvenile and toys products under the Baby Kits ®, Bebesit ®, Cute Babies ®, Biemme ®, Kiddo ®, Kiddy ®, Prinsel ®, Reditoys ®, and Lenox ® brands.
Our group is essentially in two business segments:
* Juvenile segment:
Strollers, walkers, high chairs, cribs, infant car seats, playards, bathtubs, and juvenile accessories.
* Toy segment:
Electric and push ride-ons, metallic and plastic tricycles, pedal cars, doll strollers and other recreational and outdoors items.
All these products have gained wide acceptance from consumers for their high quality, safety and pioneering designs that incorporate state of the art features and update fashion.
Also, some of the members of the group have licensing agreements with Disney ® Barney ®, Ferrari ®. Hello Kitty ® and Angry Birds ®.